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If I don’t have any certified information from the event organiser, I’m not really in a position to assess our investment in the stand and in stand space.” Senior Director International Affairs ZVEI – German Electrical and Electronic Manufacturers‘ Association “Trade fairs still are one of the most important marketing instruments, especially when it comes to products and services that are in need of explanation.
Comparability and transparency of key exhibition figures are important tools for ensuring and evaluating the success of trade fairs.
FKM is a strong partner for the exhibiting industry in Germany and the whole world – a partner which inspires confidence.
For five decades we have supplied decision-makers in companies with certified exhibitor and visitor data for exhibitions in Germany.
We make use of data from FKM to measure the success of finished projects and as a tool for deciding on our company’s future participation in trade fairs.” Marketing Division Manager AMC Germany “Valid, verified data is of great interest to us.
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Because only facts are a solid basis for objective evaluations and decisions – this is how successful exhibitions are planned.
Find out more about the Society for the Voluntary Control of Fair and Exhibition Statistics, our services, our standards and our audit procedures. Senior Director Corporate Marketing MULTIVAC “Trade fairs are MULTIVAC’s most important marketing Instrument.